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Rain Gardens Content

Read below to find appropriate outreach strategies and content for Rain Gardens.


Outreach strategies

Millennials

  • Millenials consume information from a variety of social media platforms, professors and other educators, and peers.

  • Incorporate wildlife into messaging when possible.

  • Use Facebook for news and events. Use Instagram for emotionally evocative images.

  • Use emotionally evocative images and invitations on social media to help them “connect” to Lake Michigan and the rest of the watershed.

Urban Homeowners

  • Homeowners consume information from traditional news sources such as print, radio, and TV, but many also use Facebook and other social media.

  • Show that money spent on Lake Michigan is a good investment in the future of the homeowners and their children— they are concerned about finances and their families.

  • Use connections to place, as homeowners are rooted in their community.

Lakefront Landowners

  • Lakefront landowners consume well-researched and factual stories from a variety of sources. They also want clarity and a plan of action.

  • Because environmentalism is politicized, make issues and solutions about quality of life and property value.

  • Ask for their participation in solutions (many will be willing to donate financially if not with their time because of their busy schedules.)

  • Show them that you care about their concerns.

  • Be a source of information on a regular basis.

Rural Landowners

  • Rural Landowners consume print and radio news sources.

  • Because environmentalism is politicized, make issues and solutions about quality of life and property value.

  • Create relationships with local taverns that act as meeting places.

  • Show them you care about their concerns.


Photographs

Start building your materials by selecting a photo

 
 

vIDEOS

 

rAIN gARDEN mANUAL


Social Media Posts

Social media posts will be developed by an intern and stored here. Users can than copy and paste the post into their social media feeds.

Recommendations and social media strategies will be developed and shared by interns.

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Other Content

Project Partner 1 Content
Project Partner 2 Content
Project Partner 3 Content